Segment your audience with precision
Create detailed audience groups based on donor data, behavior, and engagement — then activate them across every campaign.
Custom Filters
Build rules from any donor field, behavior, or campaign data.
Dynamic Groups
Segments auto-update as donors meet or leave your criteria.
Precise Targeting
Match the right message to the right audience every single time.
Segment Analytics
Track performance, size, and giving behavior per segment.
Build any segment you can imagine
Combine filters across giving history, campaign activity, demographics, and behavior — segments stay dynamic and always up to date.
Custom multi-condition filters
Stack AND/OR rules across any field with no code required.
Always-live audience groups
Segments auto-refresh as donors enter or leave your conditions.
Combine any data type
Mix financial, behavioral, and demographic rules freely.
Understand every
audience group
See how each segment performs — open rates, conversion, giving trends — and use those signals to refine your targeting over time.
Per-segment analytics
Track open rates, conversions, and total giving for each group.
Trend monitoring
Spot which segments are growing, shrinking, or disengaging early.
Optimize in real time
Adjust rules and reactivate segments based on live performance data.
Reach exactly who matters
Activate any segment across email campaigns, appeal letters, or one-on-one outreach — always with the right message for that audience.
Reach the right donors every time
Precise targeting, dynamic groups, real-time analytics — built for nonprofits that want every outreach to land perfectly.