- Behavioral Tracking
Track every donor interaction in real time
Understand how supporters engage across your platform with detailed activity tracking — page views, donations, email opens, campaign clicks, and more.
Activity Timeline
Real-time donor behavior · Live
Sarah Johnson
Donated $75
Education Fund 2026
2m ago
Michael Chen
Viewed campaign page
Clean Water Initiative
8m ago
Emma Rodriguez
Opened email
Year-End Appeal 2026
12m ago
David Kim
Downloaded resource
Annual Impact Report
18m ago
Lisa Park
Clicked campaign link
Monthly giving signup
24m ago
Real-Time Tracking
Monitor every interaction as it happens across your platform.
Complete Visibility
See page views, clicks, opens, downloads, and donations.
Behavior Insights
Understand donor engagement patterns and preferences.
Actionable Data
Use behavioral data to trigger workflows and personalize outreach.
- Activity Tracking
Monitor every donor interaction
Capture key interactions automatically — donations, page views, email opens, campaign clicks, form submissions, and downloads — all in real time.
Real-time event capture
Every action is tracked the moment it happens — no delays, no gaps.
Cross-platform monitoring
Track behavior across web, email, campaigns, and donation forms.
Complete activity history
Build a full timeline of every donor engagement with your org.
- Engagement Insights
Understand donor actions and patterns
Turn raw activity data into actionable insights — identify engaged donors, spot drop-off patterns, and understand what drives conversions.
Behavior Insights Dashboard
Last 30 days · 2,847 tracked events
Top Engagement Patterns
Email → Donate
342 donors
28% conversion
Campaign View → Click
1,284 donors
42% click rate
Download → Return Visit
578 donors
65% return
Engagement Segments
1,247 donors
Highly Engaged
982 donors
Moderately Engaged
618 donors
Low Engagement
8.2
Avg. Events/Donor
34%
Email Open Rate
12%
Click-Through
58%
Return Visitors
- Data for Action
Turn behavior into smarter engagement
Use tracked behavior to trigger workflows, personalize outreach, segment audiences, and drive better results — all automatically based on real donor actions.
Trigger automated workflows
Launch campaigns, emails, and popups based on specific behaviors.
Personalize donor outreach
Tailor messages, content, and asks using activity data.
Improve conversion rates
Behavioral targeting increases engagement and donation rates by 3×.
Turn behavior into smarter engagement
Track every interaction, uncover engagement patterns, and use behavioral data to personalize outreach and drive better results.